success, but with three c's
Naming it "Code of Conduct" is about as clunky as 1960s furniture, and about as dated, too.
Whether you refer to it as your Core Values, Pillars of Success, or... Code of Conduct... every business needs one. Starting wantwine creative was a weird-but-necessary leap to run a digital agency that was focused on more than running campaigns, but responsible for the overall digital voice and presence together, in one agency. For me, presence is both how you look and where you're seen. Presence gives your brand life beyond the logo. Most important in building relationships in this industry, is to keep it actionable. The process can't stop at content creation, and we want to be in charge of seeing that through.
Client success relies on creation in every sense, especially digitally. To create requires both your physical and mental energy, and to be creative through our strategy and delivery is our first house rule. While it's crucial to tap into your own "inner maker", I want to take that same imagination and passion (imaginassion?) and filter that into our approach with each solution we deliver our clients. Personally, I'm trying to keep a bullet journal to keep my hands at work (rather than battling a wireless mouse) and continue to challenge myself to draw by hand, especially hand lettering. The point is that everything takes practice, and to bring clients the best in creative strategy and implementation, we have to practice the act of creating every day. Within digital, this could be your brand's Gmail promotion, Facebook ad, or YouTube channel cover photo.
Creating without curating is like getting all dressed up with nowhere to go. There's nothing wrong with it if you are just creating for yourself, but when you are creating a business or a brand, you have to curate the best of what you create to keep your audience engaged and loyal. That's why house rule number two belongs to Curate. Outside of content, we are constantly in curate-mode. Look at the team around you that you've built. They didn't just show up out of nowhere. You created a business for them to work for, and curated the best of who reached out into the team you have today; our delivery is no different. Again, we don't win if the client doesn't win. The same can be applied to how you treat your employees, or your customers. Without either, you have no business.
House rule number three is arguably the most important for your brand's voice and presence, including ours. But, this is the fun part; where we actually cultivate a loyal league of ambassadors, both through our employees and our customers. Take the time to learn about your audience online and what they are interested in. How could that potentially increase engagement in your overall messaging? When we value the time it takes to Create and Curate, the Cultivate becomes long-lasting. It's a way of applying LTV to our own business' values, and ensuring we follow through the funnel to see the results of our actions.
Bottom line, you can't lather and rinse without repeating. You must always come back to creating, and keep creating as a daily practice however it best applies to your business. So, how will you implement the wantwine house rules into your business, daily life, or current project this year?